Achieved $66K Growth in 3 Months with Pmax & Shopping Ads
Challenge
The business was operating in a competitive niche and faced the challenge of generating extra revenue while controlling costs. The goal was to scale ad spend effectively while maintaining high return on ad spend (ROAS) and maximizing revenue. The business needed a strategy that would help it achieve significant growth despite fierce competition.
Objectives
- Generate an additional $66K in revenue within 3 months.
- Achieve an 8x ROAS through the scaling of Google Ads campaigns.
- Increase conversions by optimizing the use of Performance Max (Pmax) and Shopping Ads.
- Maximize profitability while expanding the ad spend.
Strategies
- Pmax Campaign Optimization: Implemented and optimized Performance Max campaigns to maximize reach across Google’s platforms while maintaining high conversion rates.
- Google Shopping Ads: Launched and optimized Google Shopping Ads to capture high-intent buyers and drive quality traffic to the site.
- Smart Bidding Strategies: Used smart bidding techniques to maximize ROAS while scaling the campaigns.
- Increased Ad Spend: Increased the ad spend while maintaining control over cost-per-acquisition (CPA) to ensure a higher return on the budget.
- Conversion Tracking Setup: Implemented robust conversion tracking to accurately measure the effectiveness of each campaign and make data-driven decisions.
- A/B Testing of Ad Creatives: Ran A/B tests on different ad creatives and targeting strategies to find the best-performing combinations.
- Scaling Campaigns: Focused on scaling the highest-performing campaigns to capture more revenue while keeping the cost-effective targeting intact.
- Seasonal and Promotional Campaigns: Took advantage of seasonal trends and promotions to further boost sales.
- Ongoing Campaign Optimization: Continuously monitored and adjusted campaigns to ensure high performance and maximize growth.
- Weekly Review and Adjustment: Conducted weekly reviews to assess performance and refine strategies, ensuring ongoing optimization.
Conclusion
By leveraging Performance Max and Google Shopping Ads, I helped the business achieve a $66K revenue growth within 3 months. By scaling ad spend strategically, the business was able to significantly increase revenue, generating $85K in August compared to $50K in July, resulting in an additional $35K in revenue.
Solutions & Results
- Total Ad Spend: $24.8K
- Total Conversions: 334.39
- Conversion Value: $165K
- Additional Revenue: $35K (from Shopping and Pmax campaigns)
- ROAS: 8x
The result was an 8x return on ad spend (ROAS), generating $66K in growth and proving the effectiveness of scaling campaigns and investing in the right channels.
Do you want to Transform your brand into a future powerhouse? It’s time to kick things off.
